Modern Classics by Legendary Designers

design within reach

design within reach

The home furnishings purveyor Design Within Reach has long been a favorite resource of the aesthetically minded, offering modern classics by legendary designers. The company, which operates three Manhattan floors, recently revamped its merchandising formula to create a modern, high-end look. Its new store concept was designed by branding and design development firm 2×4 with the help of Saying Doman Architects. In the spirit of the aesthetically minded, Design Within Reach has also revamped its store’s interior.

Rob Forbes

Founder of Design Within Reach, Rob Forbes is a visionary businessman who is passionate about modern design. He was an MBA graduate from Stanford University in 1985 and founded the company, which sold contemporary designer furniture to consumers directly. The company grew rapidly to a $100 million revenue company in less than five years, with over 43 retail locations. Before founding his latest venture, Rob began studying design in Europe’s public sector.

After spending time in architecture and design, Forbes began writing about visual thinking and lecturing about modern design. He gave a TED Talk in 2006 and has spoken at AGFA SF and AGFA. He is also the author of the book See For Yourself, as well as contributing to the DWR Design Notes newsletter. This work is a reflection of his personal journey, which includes the use of design tools to make an impact on everyday life.

Herman Miller

Herman Miller is moving into private residences and is acquiring Design Within Reach. In the past, the two companies have had problems with piracy and management missteps, but this acquisition gives Herman Miller a larger consumer-focused infrastructure, a strong leadership team, and an engaged workforce. However, some shareholders are unsure of the new ownership’s intentions, and are suing the company. This news could impact future business strategies and decisions.

The Herman Miller design store in San Francisco has been in business since 1888, and has expanded its offerings to include everything from furniture to accessories. Herman Miller’s flagship store has 1,500 square feet of immersive vignettes and a portfolio of award-winning performance seating. The Herman Miller design within reach stores are the perfect place to experience the company’s award-winning performance seating portfolio and its benefits to health. Guests will also discover the benefits of ergonomic seating and healthy circulation.

Nathan Yong

A multidisciplinary industrial designer, Nathan Yong’s work straddles the fields of architecture, industrial design, and crafts. Inspired by the visual world, he takes on the challenge of understanding object functionality. Through the process of stripping down a product, he captures its poetry, revealing the essential components and infusing the design with a lightness of restraint. He has received numerous accolades, including being named one of the World’s Most Promising Young Designer in 2011.

The Line media console 35 is one of Yong’s pieces, designed by Nathan Yong in 2010. Its louvered design allows for easy access to devices inside. This model features a door, one adjustable shelf, and a cord escape in the bottom panel. It is made in Malaysia, and has minor signs of wear and tear. However, it’s a great piece of furniture that can elevate your living space to a chic and comfortable place.


Designed by Charles and Ray Eames in 1949, the Eames Coffee Table was the first production of its kind. The design features a wire or dowel base, giving it an elegant, understated aesthetic that is reminiscent of the iconic Shell Chair. This table will fit in perfectly with any upscale hospitality establishment and evokes the aesthetic of the Pacific Palisades and Frank Lloyd Wright. It is also available in a variety of materials and finishes.

While the original Eames Lounge Chair has spawned dozens of copies over the years, it is the genuine version that is the Holy Grail of mid-century modern fans. Usually, the price tag on an authentic Eames chair is astronomical, but the company Design Within Reach offers a wide range of chairs for thousands less than the original. This makes this design a great deal for anyone who wants an authentic Eames chair, but isn’t ready to spend the money to make it happen.

Plastic dowel-leg chair

The Eames Plastic Dowel-Leg Chair is a handcrafted plastic side chair designed by Charles and Ray Eames. Its ergonomically formed seat and structurally elegant base are crafted from recyclable polyethylene and offer maximum interior décor flexibility. These chairs are perfect for home bars, entertainment rooms, or pool tables and will complement a variety of decors. The design is also available in a matte finish that’s both durable and attractive.

This modern dowel-leg chair can be found in 11 different colors. They are available with matte or shiny fiberglass shells. The wood legs come in oak, maple, and walnut finishes, and the metal frame is made of stainless steel or powder-coated white or black steel. The Eames Plastic Dowel-Leg Chair is available in a variety of materials, including wood, metal, and plastic.

John Edelman

Known as “The Quintessential Modern Man,” John Edelman grew up on a horse farm in Connecticut. The youngest of six kids, Edelman was surrounded by love and frequent visits from fashion executives. As a child, Edelman excelled at flipping cars and riding dirt bikes, but struggled in school. After high school, he joined the family leather business and worked for Esprit before living in Brazil and working on a shoe company.

Last year, Edelman listed a three-bed, three-bath penthouse in Chelsea, Massachusetts, for $5.5 million. The price quickly dropped, however, and it eventually sold for $4 million. Edelman is now the co-founder of a vodka company, Fourth & Pride, which donates 5% of its profits to LGBTQ+ organizations. The home has become a popular home for celebrities, and it’s easy to see why.

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